TH
Theresa Hatfield
Founder & Principal, Elephant & Vale
I look at every business through a risk lens first. Then I build lean systems your team will actually use, and that you fully own.
1,000+insurance agents onboarded and trained
50states licensed as an insurance agent
6brands run with zero employees, using subcontractors, VAs and AI
What I do
Elephant & Vale builds smarter business platforms: websites, AI tools and CRM systems that save owners time and protect their data.
Recent work for business owners
- Data recoveryProtecting and recovering a company's business data behind the scenes.
- OwnershipMoving clients off platforms they didn't control, onto accounts in their own name.
- SecurityFixing logins and access so only the right people get in.
- EmailMigrating company email so the business owns it, not a vendor or ex-employee.
- PortalsBuilding an owner dashboard and client portal for a growing services company.
How I work
- You own itYour domains, code, data and logins stay in your name.
- Risk firstI find what could break or leak before I build anything new.
- My teamI lead a hand-picked team of senior AI engineers and developers.
- Lean buildsNo bloated retainers. Tools your team will use on day one.
Background
- Insurance12 years as a risk manager and insurance agent, including sales support at USAA. Trained agents on military bases nationwide.
- ConstructionA decade in construction. I know how to build lean and make it work.
- SalesSales trainer and coach.
- LeadershipBoard Chair, The Owner's Risk Council, a private peer group for business owners focused on data security and tech ownership.
Sites and systems I've built
These are live. Click in and look around.
- Retreat LedgerA trademarked resort rating and showcase platform.retreatledger.com
- Elephant & ValeA consultancy site for web redesign, AI tools and CRM integration.elephantandvale.com
- Athena ValeAn estate liquidation company site with an email list for sales.athenavale.com
- Upstream GroupWebsite, owner dashboard and client portal for a client.upstreamgroupllc.com
Let's talk
Warm, direct and easy to talk to. No jargon.